Our Business
Traffic is a specialist in business strategy and marketing with extensive experience in complex markets with extended value chains such as the building industry. When the business was established in 2003 the core offer was to provide client companies with the specialist staff with the skills required to create break through growth strategies and provide the resources required to implement them. In 2010 we applied our methodologies to Traffic itself and utilised our existing skills and staff resources to develop and grow our own portfolio of companies. In addition to its business growth services, Traffic has established and owns Refresh Renovations, Zones Landscaping and Oncore.
Our History
Established in 2003, Traffic has been consistently creating award-winning business strategies and marketing programmes for clients. The focus of the company has always been on the technical sectors where there are opportunities for companies to create new business models based on marketing driven business models. In 2010, Traffic added a new dimension where we create our own portfolio of business units such as Refresh and Zones. These new units utilise Traffic’s core capabilities and create long-term assets and income streams for ourselves. This is a very exciting and innovative strategy for a consulting company to take.
Our People
Jon Bridge
Jon has significant experience in creating and implementing business growth and marketing strategies spanning large, medium, small and start up businesses.
Jon has worked in marketing, IT and business consulting roles and has also owned his own businesses. He joined Traffic in 2002 and holds a Masters Degree in Marketing with first class honours.
Jon's clients have included 3M, Carters, Eastern Hifi, Fonterra (Fencepost), Knight Frank, Griffins, Gulf Rubber, Link Business, Merck, Sharp & Dohme, Ministry for Economic Development, New Zealand Steel, Nuplex, Prime Television, Ricoh, Rinnai and many others.
Barry Bloomfield
As the Director of Design, Barry creates brand platforms that provide the graphic foundation for communications. He holds a Masters Degree in Design from the Royal College of Art in London.
Barry’s branding and design experience is substantial. He initially trained under the guiding eye of Terence Conran. His portfolio includes some of the best known brands in the world. Achievements include: he designed the Sellotape logo (as a brand leader in the UK, Sellotape won Superbrands' Most Trustworthy Brand Award in 2003, beating Rolls Royce); he put the star in the Heineken logo; he designed the Lux soap packaging globally; he developed a new brand mark and completely redesigned the store layout of the Boots chain of pharmacies in the UK (one of the biggest household name brands in the UK); he designed the livery for a Formula 1 Ferrari. The list goes on and on.
Since moving to New Zealand in 1998, Barry has worked with companies including Lion Nathan, Merck, Sharp & Dohme, Gravity Coffee, Firstland Wines, Hansells, Fletcher Challenge, SC Johnson, Carter Holt Harvey and many more.
Scott Espie
Scott is Traffic’s Senior Designer and Production Manager. Scott is tasked with executing a brand's looking and feel across multiple platforms. This involves the design and delivery of brochures, trade shows, POS, annual conferences, packaging, signage, brand guidelines, advertising as well as developing key messages and content for campaigns.
Scott also adds value through account management, studio management, Mac IT and the art direction of photo-shoots.
Scott began his career at the innovative Auckland company, Avanti Bicycles, where he worked on marketing material and the production of bicycle graphics for printing in China. An OE to London provided valuable experience freelancing for a number of design agencies, including a 1.5 year stint at Emperor design, one of the UK's leading design agencies.
This experience was put to good use when returning to Auckland for another stint of freelancing at several Auckland agencies before settling into a permanent role at Traffic.
Alice Kong
Alice has an academic background in accounting, marketing and administrating though graduate study in Auckland, Malaysia and project experience. She holds a Bachelor degree in Business Studies and is a certified accountant.
In previous local positions which included 20 years in an import export company, technical services and software industries. She also held many roles and years of experience overseas in manufacturing, marketing and offshore services. She has successfully assisted in organising the ARC International conferencing which comprised the Asian and Pacific region.
Nick Chou
Nick Chou, a tech-savvy professional, is armed with a master's degree in Business Information Technology and a bachelor’s degree in Computer Science from Northumbria University, UK. With a solid academic foundation, Nick embarked on a dynamic career journey that spanned over 12 years in the Internet Finance sector and the IT industry.
As a senior web developer at Traffic NZ Ltd, Nick's expertise shines brightly. He's a specialist in web service design and full stack web development. With a strong blend of academic rigor and real-world experience, Nick thrives in the fast-paced realm of web development. His adaptability, keen eye for detail and unwavering commitment to delivering cutting-edge solutions define his professional ethos, making him an invaluable asset to the team.
Delshad Sidhwa
As Traffic's Process and Training Manager, Delshad ensures that all training material is of a high standard. This allows her to support franchisees in their business growth and brand knowledge.
An experienced teacher, Delshad understands how to carefully create and clearly communicate knowledge within fast-paced environments.
With a Bachelor of Arts in Education and Psychology as well as a Masters of Teaching (First Class Honours) under her belt, Delshad is a natural fit for this knowledge and teaching-based role.
Jody Martin
Jody Martin brings a wealth of diverse experience to our Marketing Team in her position as Marketing Administrator. In her previous part-time role with the company during 2020-2021, Jody demonstrated her ability while working on the Franchise Sales team, focusing on outbound marketing initiatives.
Educationally, Jody boasts an BA Honours Degree in Psychology, as well as a Postgraduate certificate in Education. Her professional journey began working with children with Autism Spectrum Disorders. Beyond her corporate engagements, Jody has also showcased her entrepreneurial spirit by managing a catering business from her home for over 20 years.
Over the years, Jody's active participation in various school committees not only enriched those institutions but also deepened her interest in marketing. This was further augmented by her collaborations with their Marketing departments. As she rejoins the Traffic team, with her children nearing the completion of their schooling, Jody is excited to channel her passion for marketing and to be a driving force behind the successes of our Marketing Team.
Nishani Govender
Nishani is a skilled operations and project management professional with a strong background in internal auditing. With a keen eye for detail and a talent for problem-solving, she excels in coordinating complex projects, managing assets, and optimizing processes. Nishani is highly adaptable, quickly mastering new concepts and technologies to enhance efficiency. Her strengths include data analysis, critical thinking, and effective communication, making her a valuable asset in any team environment. Nishani is also experienced in event planning, report writing, and fleet management, demonstrating a broad skill set across diverse business functions.
Contact Us
Monday-Friday
8:30am-5:00pm
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Level 1, 287-289 Parnell Road, Parnell
Auckland 1052
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PO Box 37-941, Parnell
Auckland 1151 New Zealand
